CASES

ARTIFICIAL INTELLIGENCE TO THE FARMER

In a period of scarcity of capital for risky businesses, we advised A de Agro, a data and insights startup for agribusiness founded in 2019, on its Series A fundraising of R$28M.

We engage in an open track fundraising process, in which we participate in the structuring of a new brand, formulation of the short and long-term growth strategy, construction of the narrative, pitch deck and business model, approaches to investors, due diligence, and negotiation of final contracts.

The company's ability to work with proprietary artificial intelligence models to measure farm productivity and identify different crops, and to have relevant clients in the sector such as Bayer and Banco Alfa, along with the consistency of the preparation process for fundraising, were decisive in attracting qualified investors.

With the resources from the round, A de Agro aims to monitor other crops, such as coffee and cotton, in addition to including more product offerings on the platform, such as a marketplace for inputs and insurance for producers.

FROM SPIN-OFF TO UNICORN

Together with FISHER Venture Builder, ATTA has become a reference in the market with its outsourcing, consulting and bank correspondence platform for obtaining real estate credit and lease guarantees.

We engaged with ATTA and FISHER teams in a Dual Track advisory project with a view to a relevant transaction and evaluation of opportunities with strategic investors.

The preparation process for the transaction involved the formulation of an equity story that best represented the company's capabilities for the capital market and that was used in approaches to potential investors. The consistency of this preparation process was crucial for attracting investors, among them QuintoAndar, the second largest Brazilian unicorn.

The expertise in the segment by the largest housing platform in Latin America and the potential synergy created from the sum of these two players were essential for the agility and efficiency of the negotiation process, making it the ideal partner to boost the growth and development of the company's business, resulting in the unicorn acquiring 100% of the company. To this end, we lead the process of analysis, due diligence and negotiation between companies.

For ATTA, the advantages of the association with QuintoAndar far outweighed the potential for realization in an independent strategy, considering realization and financial aspects, and for the unicorn, ATTA added synergies and relevant gains to its exponential appreciation journey.

1ST BRAZILIAN CRYPTO UNICORN

We started our collaboration with 2TM Group in 2019, leading the process of preparing and executing their fundraising journey. 2TM, the holding company for Mercado Bitcoin, built a powerful vision and business ecosystem with the aim of becoming a world reference in innovation in services and infrastructure for the Blockchain-based financial market.

We act as an integral part of the 2TM team on multiple fronts - strategy, governance and infrastructure for accessing the capital markets. In this project, the construction of the equity story was especially relevant to overcome the still low knowledge of investments about the sector.

The quality and rigor of the process preparation were crucial to attract an exceptional group of series A investors, concluded in January 2021, resulting in the investment of GP Investments, Parallax Ventures, Fundo Évora, HS Investimentos and Banco Genial.

After that, in line with 2TM's strategic planning, we started preparing for access to the capital markets through an IPO scheduled for 2021, in which we coordinated all the fundamental steps, from audits to the formation of the bank syndicate.

At the same time, we conducted discussions with private investors, which resulted in the series B round with Softbank, forming the first Brazilian unicorn in Crypto. The expertise in the segment, the experience with companies with exponential growth, and the financial capacity of Softbank made it the ideal partner to support the next stage of growth and development of the 2TM group's business

DATA SCIENCE FOR HUMAN EXPERIENCE

We advised Plusoft, the Brazilian leader in the SaaS software segment for People Experience, in the process of acquiring DTM, concomitantly with the process of financing the acquisition via financial institutions and investors. Together with the company, we formulated a growth strategy and an equity story that would benefit from an acquisition with a high level of synergy with the company's offerings and capabilities. We carried out screening and approaches that culminated in the selection of DTM, then part of the IBOPE group, as the preferred target for a 100% acquisition.

For DTM, a transaction with Plusoft would guarantee access to a robust sales force and corporate and enterprise customers, and for the leader in the segment, the acquisition of the largest data & insights platform for consumption at the time would represent a relevant addition to its growth. Based on the potential to generate value together, we lead the business due diligence process and negotiations until the conclusion of the transaction, concomitantly with the formulation and execution of an acquisition finance project to ensure Plusoft has the financial capacity to complete the acquisition.

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