25 most valuable brands in 2025 (US$)

Despite a drop in iPhone sales in 2024, Apple remains on top with an impressive brand value of over $570 billion. U.S. big techs continue to dominate — holding four of the top five spots — reflecting their everyday presence and leadership in areas like AI, cloud computing, consumer electronics, and e-commerce.

A standout this year is Nvidia, which entered the top 10 for the first time with a remarkable 98% growth in brand value, driven by surging demand for AI chips and its strategic position in the semiconductor industry.

Bubble chart showing the 25 most valuable brands in the world in 2025, according to BrandFinance, with values in billions of USD. Apple leads with $574.5B, followed by Microsoft, Google, Amazon, and Walmart. Brands are color-coded by country of origin (USA, China, Germany, Japan, South Korea).

Globally, Chinese brands like TikTok (#7), State Grid, and major state-owned banks are gaining ground — signaling the rise of a new sphere of influence in the realm of intangible corporate value.

According to Brand Finance, brand value — alongside other intangible assets like R&D and intellectual property — now totals $80 trillion globally, reinforcing the strategic role of brand equity in value creation and capital markets.