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Apple vs. Microsoft: The battle of giants and the rise of NVIDIA

For years, Apple and Microsoft: have alternated as the most valuable company in the world.

During the 1990s, Microsoft capitalized on the success of Windows,  surpassing GE cas the most valuable company in the US, while Apple was on the brink of bankruptcy due to intense competition in the computer market, high product prices, and lack of innovation, as well as numerous failed attempts to modernize its operating system (Macintosh) and unsuccessful product launches.

However, in the following decade, after the return of SteveJobs as CEO, the company's stock performance was legendary. The success of products like the iMac, iPod, and#iPhone, the launch of the famous "Think Different" advertising campaign, and the opening of the #AppleStore retail network were crucial to this achievement.

Twenty years ago, Microsoft had a marketcap of $291 billion vs. Apple's $26 billion. By the end of that decade, Apple reached a value of $297 billion, surpassing its rival and maintaining the lead more frequently over the past few years.

More recently, the competition between the two has been stirred once again. At the beginning of 2024, Microsoft became the most valuable company in the world again, after the iPhone maker's shares had a weak start to the year due to growing concerns about demand in China.

The company's shares were also strongly boosted by its early leadership in generative artificial intelligence, primarily due to its early investment in OpenAI, the creator of ChatGPT.

Will we see a new scenario in this competition with NVIDIA  getting closer to Apple?


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