This Playbook presents a synthesis of the learnings accumulated over more than two decades of experience in M&A, grounded in real-world cases and close collaboration with founders, executives, investors, and board members.

​

Born from the convergence of perspectives between Astella and DealMaker, this material is designed to guide companies from Post-Seed to Series B stages through best practices in evaluating, preparing for, and executing strategic transactions — with a focus on maximizing value and increasing the chances of success.