LATIN AMERICA FINTECH LANDSCAPE 2025

The Distrito study on the fintech sector reveals it remains one of the key pillars of digital transformation in Latin America. Of the more than 3,700 fintechs mapped in 2025, Brazil accounts for 56% of the total, followed by Mexico (18.7%) and Colombia (7.7%) — with emerging hubs gaining traction in markets such as Peru.

Despite the global slowdown in venture capital, the total number of fintechs grew 25% year-over-year — a testament to the sector’s resilience and critical role in delivering agile and accessible financial solutions.

The transactional model remains the most widely adopted, while SaaS continues to gain ground as a scalable alternative. SaaS and marketplace models are expected to drive the next growth cycle, fueled by trends such as open banking, AI, and embedded finance.

The focus remains on the B2B segment, with hybrid models that bridge companies and consumers showing increasing traction. Among the categories with the largest number of startups are lending, payments, and back-office solutions, followed by digital services and integrated platforms.

The sector is entering a new stage defined by greater maturity, consolidation, and regulatory oversight. The combination of technological innovation, evolving regulation, and industry consolidation points to a more competitive and efficient market in the years ahead.

By DealMaker Insights | DealMaker