top of page
Logos DealMaker 2023_Logo Branco.png

LIQUIDITY MINDSET: FOUNDERS PROFILE

  • Writer: Fernanda Bezerril
    Fernanda Bezerril
  • Nov 25
  • 1 min read

The new generation of Brazilian founders is learning that liquidity isn’t the end — it’s a lever. In 2025, 63% of high-growth entrepreneurs have already experienced a liquidity event, according to Endeavor.


Liquidity is no longer a taboo. It has become a strategic tool, especially through secondary sales (58.7%) and M&A (36%).


The infographic “LIQUIDITY MINDSET: Founders Profile” presents a fan-shaped diagram that maps companies notable for their founders' liquidity paths. The companies listed are grouped into four main categories. The M&A SELLER section includes Beleza na Web, iFood, Poit Energia, RD STATION, Pismo, FORTBRASIL, 99, and GRINGO. In the IPO US category are Stone, Arco, VTEX, XP, and NU. The companies listed in IPO BR (Initial Public Offering in Brazil) are méliuz, brisanet, ClearSale, and locaweb. Finally, the PARTIAL LIQUIDITY section features alice, QI TECH, Creditas, Contabilizei, omie, MB, and EBANX. The source of the study is Endeavor.

• Founders are redefining how they view liquidity: no longer as “selling” the business, but as a way to rebalance risk and strengthen incentives.

• Partial liquidity allows founders to reinvest, diversify, and continue leading with greater financial clarity.

• The rise of founder liquidity brings Brazil closer to more mature ecosystems like the U.S., Israel, and the U.K.


For many, the goal isn’t to “sell everything,” but to balance risk and capitalize on new cycles — a clear sign of the ecosystem’s maturation.





By DealMaker Insights | DealMaker

bottom of page