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Characteristics of the AI Market - LATAM

The Artificial Intelligence startup market has grown significantly in recent years. Today, with a total of 482 startups mapped in Latin America, Brazil stands out as the region's leader, with more than 70% of the total startups. Colombia and Mexico compete for second place, with more than 6.5% each, and Chile occupies third place, contributing 5.6% of the total.

In terms of business model, SaaS stands out as the main model, representing more than 70% of the total. This scenario reflects the global trend in the technology sector, where SaaS has established itself as a scalable and efficient option to offer solutions based on AI.

As for the target audience, Artificial Intelligence startups in Latin America mainly focus on the B2B market, with 78.6% of companies directing their solutions to other companies. This trend highlights the crucial role of intelligence in the digital transformation of organizations, offering tools and insights to optimize processes, improve decision-making and improve productivity.

This data points to a future where Artificial Intelligence will become a mandatory presence in industries, promising to boost economic growth with the potential to add significant value to the region's GDP and foster the innovation ecosystem.

With the convergence of technologies such as blockchain and IoT, Artificial Intelligence is at the forefront of a technological revolution that reshapes the way we live and work. However, it is necessary to face the technical challenges linked to infrastructure, talent training and ethics to maximize benefits and mitigate risks.

Despite the challenges, Artificial Intelligence is already bringing significant transformations today and should be a vector of transformation and prosperity for global society in the near future.


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